What does 'following' content mean?

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There are a number of areas within Community which you can ‘Follow’. Threads, community members, blogs, and gallery posters. When you click on the ‘follow’ link you will be asked specifics on how often you would like to be updated on the content published. You can see an example below of a ‘follow’ on the Cryptocurrency thread.

You can also follow individuals by visiting their profile (simply click on their name), however the updates options are slightly different. You can also decide if you want others to know you are following a specific individual. This is a good option if you like the content someone posts, want to keep up to date with stuff the Community manager or moderator’s posts, or even the IG analysts.